EXPERIENCE

Production Designer, Apple
Sunnyvale, California | September 2024 to Present

Marcom Production Design is the implementation phase between Creative and Production where high-level design concepts are transformed into refined and polished layouts that can be faithfully implemented worldwide.

Partner and collaborate with Creative, Design Project Managers, Editing, Content, Print Production Managers, and Production Studio teams throughout entire process.

Mechanical Artist, Hogarth Worldwide
Cupertino, California | February 2020 to September 2024

Implement print and digital creative for Apple Marcom Production Design across a range of sizes and end uses while maintaining a high level of detail, accuracy, consistency, and volume under tight deadlines.

Essential responsibilities:

• Apply creative content upholding brand standards and design intent throughout project implementation and mechanical production
• Prepare meticulous files for release to vendors, resellers, and global Geo partners
• Produce bespoke in-store print and digital creative for US Geo Channel of retailers and carriers
• Build or extend Creative roadmaps (up to 80+ aspect ratios) for worldwide use
• Lead roadmap hand-offs with worldwide Geo Localization Teams during workshops
• Examples of project types: In-Store Posters, Graphic Panels, and Table Signage, Channel Product Fixtures, Exterior Window Posters and Banners, Reseller Demand Generation and Partner Tactical Templates, Digital Marketing Banners for Desktop, Mobile, and Apps for US partners

Additional responsibilities:

• Create new and update existing mechanical templates
• Maintain Production Guidelines ensuring a smooth automation process for worldwide Geo localization
• Collaborate on workflows, tools, and process improvements

Marketing Communications Designer, Philips Lumileds
San Jose, California| February 2015 to February 2020

• Graphic design and production for a range of marketing materials for the manufacturer of the world’s highest performing LEDs
• Collateral creation and maintenance for Automotive, Display, Flash, Infrared, and Illumination segments
• Review and edit product content for publication on website, email, internal presentations, etc.
• Project and task management using Asana
• Built and managed Digital Asset Management library using Image Relay
• Manage and direct product and executive photography
• Serve as internal brand advisor, ensuring materials adhere to corporate guidelines
• Coordinate Marcom projects with vendors and contractors
• Implemented rebrand from Philips to Lumileds corporate identity
• Culture Champions Network member
• Barriers to Execution committee member
• Family Giving Tree Holiday Wish Drive Leader 2019

Web Producer, Digital Marketing, Silicon Valley Bank
Santa Clara, California| December 2013 to February 2015

• Web production for online and mobile marketing materials for global financial services company
• Maintain corporate brand standards and guidelines, working with original creative and template collateral system
• Produce and send HTML marketing campaigns using Lyris/EmailLabs and Marketo
• Create new Web pages and update existing content on svb.com using PageBuilder templates via Ektron CMS
• Produce, edit and publish SVBers blogs; reports and webinars; maintain events calendar; edit and update Employee Profiles
• Assist with testing of new content launches and site-wide upgrades, working with internal teams and developers to troubleshoot or escalate issues
• Manage projects with agencies and production vendors
• Contracted through Kelly Engineering Resources

Graphic Designer, Creative Services, Silicon Valley Bank
Palo Alto and Santa Clara, California | October 2011 to December 2013

• Graphic design and production for printed, digital, web, and mobile marketing materials for global financial services company
• Maintain corporate brand standards and guidelines, working with original creative and template collateral system
• Manage production flow of projects with internal clients, contract and freelance designers, and production vendors
• Coordinate projects with print vendors, acquire quotes, and prepare final files
• Develop process documents, templates, and guidelines for maintaining consistency in marketing deliverables
• Created branded themed customizable template system for Corporate and Regional Events Marketing which included web banners, HTML invitations, directional signage, table-top signage, name badges, wall banners and backdrops, MS Word docs and PowerPoint Presentations
• Actively participated in and contributed to brand refresh and implementation
• Contracted through Kelly Engineering Resources

Graphic Design and Production Contractor, The Creative Group
San Francisco Bay Area, California | September 2010 to October 2011
Assignments at Milagro Marketing, Zero Motorcycles, Mixed Palette and Oya Group

• Design and production of marketing materials such as product brochures, booklets, sales sheets, flyers, magazine ads, product catalogs, business cards, logos, web image design and production, web ads, Twitter and Facebook page design/layout

Freelance Graphic Designer
San Francisco Bay Area, California | March 2007 to October 2011

• Design, production, and account management for diverse client base
• Typical projects include the design of flyers, business cards, logos, booklets, banners, advertisements, announcements, invitations, and web ads
• Clients included: Baby Loves Disco, Ropeadope Records, City of East Palo Alto, Santa Clara Historic Home Tours, Santa Clara County Office of Education, Chrysalis Design, Santa Clara Unified School District, and The Santa Clara City Library Foundation and Friends

Senior Graphic Designer, LunaGraphica
Sunnyvale, California | October 2002 to April 2008

• Designed printed materials at design firm with a primarily entertainment, arts, youth and non-profit client base
• Participated in all stages of project development including concept, rough layout, comp development and execution of finished art
• Collaborated with clients along with creative director, account services and extended team members
• Design projects included logo development, brochure and flyer design, multiple-page layout, newspaper and magazine advertisements, posters and signs, menus, labels, branded merchandise and promotional items
• Full service project ownership and management
• Experience in media buying and marketing communications
• Managed vendors efficiently, including selection, obtaining and negotiating quotes and coordination of printing process
• Demonstrated design adaptability to varied client projects
• Proficient digital file set up and pre-press
• Highly skilled in building die lines, mechanicals and print production comps

Graphic Designer, Pulse Media
San Jose, California | September 2000 to October 2002

• Designed projects at advertising agency with mainly telecom and high tech clients
• Projects generally consisted of trade publication advertisements, weekly and daily newspapers, direct mail, point-of purchase promotions, brochures, window posters, and flyers
• Consistently completed high volume resizing and formatting of printed materials for multiple market ad campaigns
• Researched and acquired stock photography and illustrations for campaigns
• Conducted checks for content accuracy, proof reading, technical quality and final output
• Developed production schedule with production manager to ensure on-time delivery of ad materials
• Prepared and delivered impeccable digital artwork files for various publications and vendors across the country

SOFTWARE
Adobe Creative Suite, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, Adobe Dreamweaver, Adobe Acrobat, Microsoft Word, Microsoft PowerPoint, Microsoft Excel, Quip, Slack, Webex, Ektron CMS, CMS Made Simple, Lyris EmailLabs, IBM Marketing Operations OnDemand, Asana Project Management, Brandworkz Digital Asset Management, Image Relay Digital Asset Management, Exposure to Marketo

EDUCATION
University of Connecticut | Bachelor of Fine Arts, Graphic Design
University of California, Santa Cruz | Certificate, Graphic Design + Visual Communication

VOLUNTEER
NorCalGirl Scouts, Santa Clara Vanguard, Santa Clara Sister Cities Association